Tremendousness has a collaborative, four step infographic process. It works for companies large and small, helping them to achieve their strategic communications goals.
Infographic design starts with a Discovery phase, in which a creative team connects with clients, subject matter experts, and other stakeholders to brainstorm ideas worthy of an infographic, and to identify audiences and key content. Often an infographic introduces something completely new related to change communications or new products and processes, but other worthy ideas can include past blog posts, white papers, and company reports that could benefit from distillation into infographic form.
The discovery phase naturally leads to an initial Conceptual phase. Quick, iterative napkin sketches flesh ideas, and clear and impactful frameworks begin to emerge, along with a sense of what medium might be best. These days, many infographics debut on company Facebook or Instagram pages, though this is by no means the rule. Of course, they also can be printed large and hung in offices or shared via email. If the project is a video, the script would be created in this phase.
This second part of the conceptual phase includes something akin to a storyboard that major motion picture houses use for film productions (and is exactly like that if the deliverable is, in fact, an animated video). The proposed infographic is sketched in detail, including the flow, visuals, branding, fonts, and text. Much like the blueprint of a house, everything is finalized here before real construction begins.
By this point, 99% of the conceptual work is done and it’s time to illustrate the final piece. The visual style is a concern here, as well as brand adherence. The Production phase of a good infographic is about bringing to life the preceding three phases; it’s important work that ensures you’ve created a high-quality infographic with a long and useful life.