If you have any problems viewing this email click here for an online version.
Issue #019 / December 2019

How to tell a story without words

By Bill Keaggy

Tremendo.us/ly joyous.

Little Joy

Visual thinking combines pictures and words to help us communicate and understand complex or confusing things. Most design is one form or another of this mashup—it’s the combination that brings the power.

Of course, words on their own can be powerful as well. So can images. Sound, too. Good writing moves us. Art and film and dance and photography move us. Music and speech move us.

A few years ago we made what turned out to be one of our favorite motion projects: The Science of Gratitude video. Compared to most of our animations, “Gratitude” took a more abstract approach to visualizing the story. But it still had a voiceover track. Viewers still had a guide holding their hand and narrating the key points as the visuals brought them to life.

Recently we wondered, how abstract could we get? How much handholding could we remove and still tell an emotional, engaging, understandable story?

Read more



Check out some other recent blog posts...

Visual capture at Express Scripts’ Diversity Summit

By Drew Crowley

We were truly honored and privileged to be a part of Express Scripts’ annual Experience Diversity Summit again this year. The Summit, Express Scripts' seventh, is a venue for those whose stories all too often go unheard.

Read more
Design systems vs Algorithmic systems

By Brian Reller

We all know what a “logo” is. Most of us can define “graphic design”. Many people might even be able to explain what “branding” means. But what about “design systems”? What, exactly, is a design system?

Read more

Share it:
facebook linkedin twitter youtube instagram