In an animated video, the story your brand wants to tell comes to life. It’s a collaborative process that combines well-chosen words with compelling visual elements, motion, narration, and music. And when it’s done right, it can be as impactful as it is informative.
Here, step by step, is how that happens.
After going through a Discovery process where to understand the content, audience, and goals of the project, the next step is to start with a Script. that’s based on research into and discussions of the benefits, features, and end users of your product or new process. A deep understanding of the subject of your video and its intended audience is essential to crafting a script that tells a story worth telling, in a tone that will resonate.
Next comes the Storyboard — a set of sketches that show, sequentially, key scenes in your animated video and how they pair with the script and come to life. Think of it as a Blueprint, of sorts, that provides a quick and easy way to start visualizing the finished video.
Maybe your story can best be told via custom illustration. Or perhaps kinetic typography combined with licensed photography would work just as well. In any case, as the process moves forward, you’ll be provided with samples of Artwork that reflect a range of stylistic options. Guided by the choices you make, the animators will create a video with a look and feel unique to your brand.
In addition to what viewers will see, there’s also the matter of what they’ll hear. Sound plays a vital role in establishing the right mood and feel in an animated video. Selecting the voiceover talent and soundtrack is part of that. Here, again, you’ll be given options, along with the opportunity to weigh in.
The Animation production phase of the process is where it all comes together. As the animators work their magic, you should expect to receive links to works-in-progress. Ideally, the creative agency you’re partnering with also uses a system that allows you to annotate feedback within the video itself. When all is said and done, you’ll receive the final cut in a downloadable format that you can use on YouTube, Facebook, your website, at events, or as part of your business’s internal communications.