Category / storytelling

Visual thinking combines pictures and words to help us communicate and understand complex or confusing things. Most design is one form or another of this mashup—it’s the combination that brings the power.

There are many reasons organizations undergo transformation and change—but did you know that only 12% of them fully accomplish their goals? Let's take a look at how leaders can better set up their change initiatives for success.

Sometimes we experience communication fatigue in the workplace. People get inundated with a large number of emails, Slack messages, texts, face-to-face meetings—and engagement suffers. Consider telling your story with animation… the possibilities are limitless.

Your data has a story to tell. Sometimes, it’s known or obvious. But other times, as you begin to dig into it, you find an entirely new or unexpected story. Here’s how to make the most of it using visual storytelling.

It is critical to articulate your vision—your “why”—to an audience if you want to inspire action. While explaining “what” something is and “how” it works is important, ultimately our brains are hardwired to make decisions based on feeling and belief.

Describing your big vision or telling your company’s story might seem simple—but don’t be fooled, grabbing and holding people’s attention requires a solid balance of research, storytelling, and design