It is critical to articulate your vision—your “why”—to an audience if you want to inspire action. While explaining “what” something is and “how” it works is important, ultimately our brains are hardwired to make decisions based on feeling and belief.
The term “visual storytelling” is relatively new, but the concept has been around a long time. Today the term “visual storytelling” is typically used in the context of business communications, journalism, and entertainment, and is associated with a wide range of visual arts.
“A picture is worth a thousand words,” as the old saying goes. While that can be true, it’s still not enough. It’s the purposeful combination of visuals and text, in the form of what is commonly called an infographic, that makes the most powerful tool for learning, marketing, and engagement.
Animation brings stories to life. The best animations combine visual thinking and a powerful narrative into an entertaining, informative video. Combining quality art, motion, sound, and narration help viewers understand complex topics.
Tremendousness is a creative agency that uses visual thinking, information design, and storytelling to help organizations explain complex ideas, innovations, products, and processes.
We help make complex ideas understandable and engaging. Say hello at hello@tremendo.us
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