In design, working with color is both an art and a science. So much is involved: there’s intuition, physics, electromagnetic radiation, algorithms, taste, culture, philosophy… But how do you create cohesive color palettes? Where do you start? Luckily, there are lots of different ways.
The term “visual storytelling” is relatively new, but the concept has been around a long time. Today the term “visual storytelling” is typically used in the context of business communications, journalism, and entertainment, and is associated with a wide range of visual arts.