Some infographic projects go so smoothly you wonder if you missed something. Some are more of a challenge.
With a general idea of what we wanted to say about the Gateway Arch—and specifically to get a good deal of discrete, lesser-known facts into the piece—we began doing rough napkin sketches.
The term “visual storytelling” is relatively new, but the concept has been around a long time. Today the term “visual storytelling” is typically used in the context of business communications, journalism, and entertainment, and is associated with a wide range of visual arts.
“A picture is worth a thousand words,” as the old saying goes. While that can be true, it’s still not enough. It’s the purposeful combination of visuals and text, in the form of what is commonly called an infographic, that makes the most powerful tool for learning, marketing, and engagement.
Animation brings stories to life. The best animations combine visual thinking and a powerful narrative into an entertaining, informative video. Combining quality art, motion, sound, and narration help viewers understand complex topics.