Category / light bulb

Contending with clichés in visual communication: the “idea!” light bulb

By Bill Keaggy

When you need a quick visual shorthand for “idea” or “creativity” or “breakthrough” or any classic “a-ha!” moment, you go with the light bulb. Almost everyone doing visual communication does, and I’ve always been ambivalent about this. Check out my thoughts on this and other clichés in visual communication.

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4/9/19 2:31 PM

icon, creativity, ideas, visual storytelling, light bulb, cliche

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