When you need a quick visual shorthand for “idea” or “creativity” or “breakthrough” or any classic “a-ha!” moment, you go with the light bulb. Almost everyone doing visual communication does, and I’ve always been ambivalent about this. Check out my thoughts on this and other clichés in visual communication.
I’m more often than not labeled as a “creative” (yes, the noun version). Being an illustrator and designer and storyboard writer (to name a few roles I) I’m expected to bring a consistent level of cre