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Contending with clichés in visual communication: the “idea!” light bulb

By Bill Keaggy

When you need a quick visual shorthand for “idea” or “creativity” or “breakthrough” or any classic “a-ha!” moment, you go with the light bulb. Almost everyone doing visual communication does, and I’ve always been ambivalent about this. Check out my thoughts on this and other clichés in visual communication.

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4/9/19 2:31 PM

icon, creativity, ideas, visual storytelling, light bulb, cliche

The story of the peace sign (and other iconic symbols)

By Bill Keaggy

Sixty years ago this month, British artist Gerald Holtom—on behalf of the Campaign for Nuclear Disarmament—designed the peace symbol.

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2/22/18 9:37 AM

checkmark, icon, symbol, Art, bluetooth, Illustration, peace, semaphore, visual thinking, nuclear, power, sign



Tremendousness is a creative agency that uses visual thinking, information design, and storytelling to help organizations explain complex ideas, innovations, products, and processes.