Some infographic projects go so smoothly you wonder if you missed something. Some are more of a challenge.
We use visual metaphors a lot. They're a powerful way to make a point quickly and many easily lend themselves to fun, illustrative treatments. However, they can be tricky to work with. I recently had to call on past experience to get me out of a sticky metaphor dilemma.
We feel very lucky to be able to work with such a variety of clients doing interesting and important things. Here are few recent case studies.
The term “visual storytelling” is relatively new, but the concept has been around a long time. Today the term “visual storytelling” is typically used in the context of business communications, journalism, and entertainment, and is associated with a wide range of visual arts.
“A picture is worth a thousand words,” as the old saying goes. While that can be true, it’s still not enough. It’s the purposeful combination of visuals and text, in the form of what is commonly called an infographic, that makes the most powerful tool for learning, marketing, and engagement.
Animation brings stories to life. The best animations combine visual thinking and a powerful narrative into an entertaining, informative video. Combining quality art, motion, sound, and narration help viewers understand complex topics.