When you need a quick visual shorthand for “idea” or “creativity” or “breakthrough” or any classic “a-ha!” moment, you go with the light bulb. Almost everyone doing visual communication does, and I’ve always been ambivalent about this. Check out my thoughts on this and other clichés in visual communication.
icon, creativity, ideas, visual storytelling, light bulb, cliche
The term “visual storytelling” is relatively new, but the concept has been around a long time. Today the term “visual storytelling” is typically used in the context of business communications, journalism, and entertainment, and is associated with a wide range of visual arts.
“A picture is worth a thousand words,” as the old saying goes. While that can be true, it’s still not enough. It’s the purposeful combination of visuals and text, in the form of what is commonly called an infographic, that makes the most powerful tool for learning, marketing, and engagement.
Animation brings stories to life. The best animations combine visual thinking and a powerful narrative into an entertaining, informative video. Combining quality art, motion, sound, and narration help viewers understand complex topics.
Tremendousness is a creative agency that uses visual thinking, information design, and storytelling to help organizations explain complex ideas, innovations, products, and processes.
We help make complex ideas understandable and engaging. Say hello at hello@tremendo.us
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